Friday, May 24, 2013

Investing in your Google+ profile

It takes time and effort to maintain a REMARKABLE profile, one that is serious and professional yet interesting, doesn't lack a sense of humour or a personal touch.

I have thought about an efficient division of time investment in your profile and decided to share with you guys. I'd appreciate your thoughts!

As for the percentages...

60% - Serious / Professional posts: Information & data pieces on your topics of interest, fields of work,
           study or research; interesting innovations, experiments outcomes...

30% - Community / Society nurturing: Make time for the people you care about, you are part of,  share
           interests with, live next to... Giving to others gives back - it's proven to work!

10% - Misc: Your hobbies, pictures & videos, jokes, personal issues unrelated to profession or community.

For each section - comment on such posts & data pieces, generate content in many forms - post, blog, debate, upload media... Don't forget to write your opinion, share and ask others to share,
intrigue and get quality feedback from your communities.

How to apply these percentages
Just make sure you're not deviating to much from them.

1. The all-in-one (week) approach:
throughout the week, divide your activity on your profile with proportion to the numbers above
(i.e. 1 misc interaction , 3 community interactions & 6 serious interactions).
- You can also choose to define custom units like 1/2 of an interaction is equal to 1 comment.

2. The inductive approach:
When your browsing through Google+ take a look at your former activity, asses and decide (considering the proportions  what kind of interaction should be next. Then, go on and share/comment accordingly. If you have something in mind that isn't in place (proportionally speaking), go ahead and share it as well - pivoting in the future will fix certain deviations and keep you on track.

Have a great weekend,
Shahar Mintz.


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