Thursday, January 3, 2013


שיטת יוכן זייטס לעולם עסקים אחר

אחרי שהפך את פומה מחברה כושלת למותג ספורט מהנחשקים בעולם, יוכן זייטס עובר לאתגר הבא: לחולל מהפכת קיימות בתעשייה העולמית. בראיון למוסף כלכליסט הוא מסביר כמה פשוט זה יכול להיות


המשך

1 comment:

  1. for our international students, the main paragraph in my opinion:

    Need to measure responsibility also:

    Puma CEO remarks:
    "Our report translates into financial terms the environmental impacts in the supply chain of organizations - from the production of raw materials to the final consumer," explains Ziits. "It measures various factors, double emissions - carbon dioxide, through the use of water and soil pollution and waste production, and how they influence each other. Factoring in all, it allows us to use one number as a measure of our environmental impact, helping us decide intelligently what needs to change in order to make each business more sustainable. "

    I think there must be more awareness about the effects of large corporations on the environment.
    Companies must take responsibility for the damage they cause to the environment. Should be a reliable index - which measures the environmental damage caused by any major company.

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