Monday, December 31, 2012

Group number #3
Here is our fixed Business Canvas model:


Problem and importance
Understanding a paycheck is a complex mission.
People’s ignorance might cause lack of awareness about employee's financial rights and sometimes a serious financial loss.

MVP Solution
A user- friendly web site that includes basic and important information regarding the Israeli paycheck. In addition more financial useful information: recent news, tips of wise investments, tax calculation and so forth.
Unique Value Proposition
The information is gathered in one platform and provides all the tools needed. 2 options for user communication:
 1. "Contact us" section- allows one to address his team members and ask questions or suggest improvements.
 2.  Blog- will be based on the principle of community in which customers helping others help themselves and others.
 

Customer Segments
Employees from a verity of areas in the Israeli market, mostly working students or employees in their first jobs.
The site is given as a free service and it’s a non- profit site. The goal is to encourage people help each other and share information.

Resources
-People with forward thinking and desire to think out of the box, with interest in finance and a willing to help and share the info.
-Real paycheck samples. 

Delivery Process
 We are going to make sure that users can access the site through the main searching engines such as Google. In addition to share the site in several social networks in order to reach as many people as possible.    
Key Partners
Community members will share the link to our site in their social network pages.
Costs
We expect costs in two levels: 1. Site maintenance- we’ll hire a student (40 NIS per hour).
2.  Answering user’s questions- our team members will answer the basic ones and if necessary we’ll address a professional (200 NIS per hour).  
Revenue
We will offer advertising slots; the ads will focus on related subject, for example pension, investment atc. 
Triple Bottom line
Success measurement in 2 fields: 1. Quantitative measurement- measure the amount of web entries (initial target: an increase trend).
 2. A quality index- a short satisfaction survey among site users in order to realize if the site answered their needs.

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